McDonald’s Launches Meatless Beyond Burger “P.L.T.” in Canada

Starting on September 30, McDonald’s Canada will offer a new plant-based burger featuring a vegan Beyond Meat patty in 28 restaurants in Southwestern Ontario. The P.L.T., which stands for Plant, Lettuce, and Tomato, includes the Beyond Burger with tomato, lettuce, pickles, onions, ketchup, mustard, mayo-style sauce, and a slice of processed cheddar cheese on a sesame-seed bun (which can be ordered vegan by omitting the mayo-style sauce and cheese). “McDonald’s has a proud legacy of fun, delicious, and craveable food—and now, we’re extending that to a test of a juicy, plant-based burger,” Ann Wahlgren, McDonald’s Vice President of Global Menu Strategy, said. The new Beyond P.L.T. is a first for McDonald’s Canada and is slated to be available for the next 12 weeks. “During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers,” Wahlgren said. “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.” The chain’s locations in other countries around the world have already tapped into the growing market of meatless menu items. In 2017, McDonald’s Finland launched the McVegan at a single location in Tampere, Finland before expanding the vegan menu option across its locations in Finland and Sweden. Earlier this year, McDonald’s Germany added the Big Vegan TS featuring the vegan Incredible Burger—a “bleeding” patty launched this year by Nestlé under its Garden Gourmet brand—to select locations in the region. The chain’s locations in the United Kingdom also offer a vegan Happy Meal option featuring a breaded meatless chicken wrap with shredded lettuce and ketchup, with a side of carrot sticks or pineapple, and water or juice. McDonald’s United States has yet to add a vegan burger option.

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