Beyond Meat Launches $50 Summer Cookout Kit … With Barbecue Grill and All

On June 29, vegan brand Beyond Meat will launch an ultimate summer barbecue kit on its website for a limited time. The $49.99 Summer Cookout Kit includes a mini charcoal grill, bluetooth speaker, tabletop cornhole game, a barbecue apron, a full barbecue tool set, and a voucher for a 10-pack of Beyond Burgers. 

Last week, the vegan brand launched a limited edition Cookout Classic bulk pack of its Beyond Burgers at a majority of Target and Walmart stores nationwide, along with other select retailers. The new 10-pack is sold for a suggested retail price of $15.99 (or approximately $1.60 per patty) and will be available through mid-August or while supplies last.

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