KFC Expands Vegan Beyond Fried Chicken to 70 New US Locations
From February 3 until February 23, Kentucky Fried Chicken (KFC) will offer vegan Beyond Fried Chicken at more than 70 locations in Charlotte, NC, Nashville, TN, and surrounding areas. On August 27, KFC first tested the vegan chicken at one location in Atlanta, GA, where it sold out of the new option in less than five hours. The new locations will serve an improved recipe of Beyond Fried Chicken in four- to 12-piece à la carte options and combination meals with dipping sauces (the Sweet N Tangy is vegan-friendly) or tossed in one of three sauces (none of which are vegan). “The response in Atlanta continues to underscore the growing consumer demand for high-quality, delicious plant-based meats,” Beyond Meat Founder and CEO Ethan Brown said. “Together with KFC’s team, we have created a plant-based chicken that looks, tastes, and pulls apart like a chicken breast. I am very proud of what our research and development teams have accomplished and look forward to continuing to lead the charge on plant-based chicken.” To promote the expansion of Beyond Fried Chicken, KFC created an advertisement featuring its iconic mascot Colonel Sanders performing a magic trick on a bucket of chicken, turning it into vegan chicken.
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“The iconic flavor of Kentucky Fried Chicken is one that has never been replicated, despite many imitations, until now,” Andrea Zahumensky, Chief Marketing Officer of KFC United States, said. “We’ve really pushed the limits to develop plant-based chicken that I think will have KFC and plant-based protein fans saying, ‘That’s finger lickin’ good.’”
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